ST. GEORGE — After signing a licensing agreement last year to open co-branded Doc Popcorn and Dippin’ Dots franchises inside eight Fabulous Freddy’s Car Wash locations throughout Utah and in Las Vegas, the first co-branded franchise unit opened earlier this year inside the Fabulous Freddy’s at 806 N. Bluff St. in St. George. An official grand opening will take place Saturday from 11 a.m. to 1 p.m. and feature free Doc Popcorn and Dippin’ Dots, along with a chance to win both products free for a entire year.
The growing chain of Fabulous Freddy’s convenience stores attached to car washes began selling Dippin’ Dots flash-frozen ice cream products in its stores last year and is expanding its product offering to include Doc Popcorn’s fresh-popped popcorn. The first few locations will test a store-within-a-store model, while select locations will sell the product through branded displays.
“The three brands all resonate with the same energy. We’re all focused on fun, convenience and smile creation,” Jeff Warnick, CFO of Fabulous Freddy’s, said.“When the Doc Popcorn opportunity presented itself, it only made sense to include the fresh-popped snack in our stores. We’ve never had anything like it before.”
The agreement is the next step in a line of co-branded developments for the two snack brands, which are owned by Fisher Enterprises. Fisher acquired Doc Popcorn last year and recently implemented a national strategy for co-brand location growth, with in-line stores and kiosks opening in malls across the country. The deal will bring the first Doc Popcorn locations to Utah, increasing the brand’s footprint in the region by joining the Doc Popcorn/Dippin’ Dots location in Las Vegas.
The co-brand units give customers the opportunity to satisfy any sweet or savory snack craving with the offerings of Doc Popcorn’s fresh-popped, kettle-cooked popcorn and Dippin’ Dots’ iconic flash-frozen ice cream, sundaes, floats, shakes and quakes.
“This new agreement couldn’t be a better fit for the Doc Popcorn brand,” said Rob Israel, co-founder and “Big Pop” of Doc Popcorn. “Fabulous Freddy’s customers and business model of providing convenience are directly in line with Doc Popcorn. The timed rollout of the new store prototypes will undoubtedly be a successfully venture for all three brands. We’re excited to make Doc Popcorn and Dippin’ Dots a household name in the region.”
Event Details
- What: Grand opening of co-brand Doc Popcorn and Dippin’ Dots franchise
- When: Saturday, April 2, from 11 a.m. to 1 p.m.
- Where: Fabulous Freddy’s Car Wash, 806 N. Bluff St., St. George
- Attendees can receive a free small bag of Doc Popcorn and a 3.5 ounce container of Dippin’ Dots
- Register for a chance to win free Dippin’ Dots and Doc Popcorn for a year
About Doc Popcorn
Using 100 percent corn oil, proprietary flavor blends and other high-quality ingredients, Doc Popcorn handcrafts a wide variety of fresh-popped specialty flavors of popcorn. Doc Popcorn’s delicious flavors are gluten-free, whole grain, wheat-free and nut-free. Doc Popcorn started franchising in 2009 and has since been recognized as one of the hottest snack franchises in the country. In 2015, Entrepreneur Magazine ranked Doc Popcorn among the “Top Food Franchises,” “Top Mobile Franchises” and “Top Franchises Under $50,000” and placed the company at No. 239 in its “Franchise 500,” a highly-regarded list in the franchise industry. For more information, visit the Doc Popcorn website.
About Dippin’ Dots
Dippin’ Dots has produced and distributed its flash frozen tiny beads of ice cream, yogurt, sherbet and flavored ice products since microbiologist Curt Jones invented the cryogenic process in 1988. Made at the company’s production facility in Paducah, Kentucky, Dippin’ Dots distributes its unique frozen products in all 50 states and 11 countries and employs nearly 200 people. For more information about the company, including franchising, visit the Dippin’ Dots website.
About Fabulous Freddy’s
Fabulous Freddy’s operates eight locations in Las Vegas, Nevada, and St. George and Sandy, Utah. The stores feature full-service car washes with detail shops, express lube services, a 24-hour convenience store and gasoline. Fabulous Freddy’s mission is to be both fabulous to customers and their vehicles.
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