Blending custom designs with small-town service, Brandon Adams Jewelry celebrates grand opening

Stock image | Photo by master1305/iStock/Getty Images Plus, St. George News

CONTRIBUTED CONTENT — A small-town jeweler with a rich family history in the trade, Brandon Adams combines technology and Old World craftsmanship to create uniquely memorable designs. 

A Brandon Adams custom design, St. George, Utah, date not specified | Photo courtesy of Brandon Adams Jewelry, St. George News

Brandon Adams Jewelry, now located in the heart of downtown St. George, continues a tradition of offering elegant custom jewelry with exceptional attention to detail. Adams is committed to helping customers capture the most important moments in their lives through timeless keepsakes. 

“I have talents and skills that are highly sought after in this industry, but I’m available to the general public,” he said. “Whatever it is that customers need done in a quick and efficient manner, we’re here to help them get exactly what they want.”  

For an idea of what Adams offers, visit the shop at 412 E. St. George Blvd. on Friday at 3 p.m. for grand opening festivities, including a ribbon-cutting ceremony, appetizers and unveiling of new inventory. 

With the launch of Brandon Adams Jewelry, Adams carries on his family’s legacy in the jewelry trade that dates back three generations. 

During the 1930s, Adams’ grandfather suffered a gruesome accident while working at a lumber mill and subsequently had his leg amputated. Needing to learn a new trade, he enrolled in a watchmaking program offered through the state of Utah. He opened and ran a jewelry store in Midvale for the next few decades. 

A Brandon Adams custom design, St. George, Utah, date not specified | Photo courtesy of Brandon Adams Jewelry, St. George News

He eventually moved the shop to Vernal and was later joined in the family business by his son. Over the next 20 years, he retired and moved out of Utah, while his son kept the business going and expanded to Salt Lake City. 

Brandon Adams, meanwhile, had set up shop in Las Vegas and was growing his skill set in custom jewelry design blended with cutting-edge technology. 

The traditional way of crafting jewelry involves hand-carving wax blocks into whatever the piece is intended to look like. In 2002, Adams started using computer-aided design to build custom pieces, which opened numerous doors for him to work with other companies. 

“At that time, it was uncommon,” he said. “It was the newest development but a really difficult thing to learn, so most jewelers didn’t take it on.” 

CAD still isn’t a method that every jeweler uses, but it’s much more common in the trade today and regarded as a reliable system for designing custom jewelry. However, not many jewelers can boast as many years of experience in digital design as Adams. 

Adams relocated to St. George last year. Although he enjoyed living in Las Vegas and had built a successful career there, he felt it was time to return to his home state. Having grown up in the small town of Vernal, he thinks of himself as a “hometown jeweler” and takes pride in providing friendly and personal service combined with the design skill offered by leading jewelry shops in any major city. 

Brandon Adams Jewelry storefront, St. George, Utah, date not specified | Photo courtesy of Brandon Adams Jewelry, St. George News

Adams mainly focuses on creating custom pieces, but he also does repair work as quickly as the same day and offers expertise in all aspects of jewelry. Unlike the majority of jewelry stores, his shop is filled with windows that allow customers to watch virtually every stage of the process. From designing to 3D modeling and casting, he emphasizes that he has nothing to hide.   

Many jewelry stores have a salesperson on the front end and a designer in the back, opening a gap that Adams said may lead to miscommunication and a need for corrections later in the process. At Brandon Adams Jewelry, customers speak directly to the creator of every piece. 

“I do everything,” he added. “I’m here taking the job, discussing the job, doing the job and finishing the job, so there’s absolutely nothing that can get in the way of them getting their desires across.”

Written by ALEXA MORGAN for St. George News.

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