$40 million ‘City View’ project breaks ground in heart of St. George

ST. GEORGE – A long-awaited $40-plus million project in the heart of downtown St. George broke ground this week. Named “City View” by developers, the mixed-use development is touted as a critical part of the city’s ongoing efforts to keep the downtown a prime destination for residents and visitors.

“This is a fulfillment of a dream,” St. George City Manager Gary Esplin said, “because to me the most important part of your community, and the heart of your community, is the downtown.”

Developers and city officials taking part in the groundbreaking of the City View project. The groundbreaking officially begins the building phase of a project that began in 2011 and is intended to be a big part of the city’s ongoing work to make downtown St. George a prime destination to work, live and play for residents and visitors, St. George, Utah, Dec. 20, 2017 | Photo by Mori Kessler, St. George News

The planning for the project started in 2011 and came to fruition Wednesday as developers and city officials took part in a ceremonial groundbreaking along Tabernacle Street next to the Green Gate Village.

Read more: Historic home stands in the way of ‘City View’ downtown redevelopment project

Set on the city block west of Main Street between Tabernacle Street and St. George Boulevard, the City View project will consist of three buildings, a parking structure and public plaza tying it into the Green Gate Village.

Facing Tabernacle Street and stretching into the heart of the block behind the businesses facing Main Street will be a mixed-use, five-story, 66-unit apartment complex with a mix of studio and 1-3 room apartments. Set at the corner of Main Street and St. George Boulevard will be a 60-room boutique hotel called “The Advenire” that will be neighbor to another mixed-use, 44-unit apartment complex.

The Advenire is touted as an upscale hotel attached to the Marriott brand.

The ground floors of the 44- and 66-unit buildings will also come with a combined 7,800-square feet of retail space.

“This is a critical project for the downtown,” St. George Mayor Jon Pike said. “I think it will send a great message that downtown is the place to be for shopping, for restaurants and to live.”

City View is anticipated to tie into the city’s developing Tech Ridge project, Pike said, as well as its incoming bike-share program.

A rendering of “Advenire” boutique hotel to be built as a part of the City View project set in the heart of downtown St. George. The rending was featured on a standee during the groundbreaking of the project, St. George, Utah, Dec. 20, 2017 | Photo by Mori Kessler, St. George News

Read more: City chooses developer for ‘Tech Ridge’ in bid to attract top tech talent to St. George

With apartment rents slated between $900 and $1,600, Pike and developers said a target demographic are millennials and baby boomers who will want to live downtown and not want a house.

Being in the middle of town will put potential future employees of Tech Ridge closer to work, while also promoting the ability to walk or bike to places around town, hence the tie to the city’s bike-share program.

Read more: Mayor announces bike-share program for the new year, ‘a dream come true’

Revitalizing downtown St. George has been a decades-long project for the city, Pike and Esplin said.

Esplin in particular, has been a vocal advocate for keeping the downtown a vibrant and primary destination for residents and visitors. He has often said that the state of a city’s overall health can be judged on the state of its downtown.

Rejuvenating the downtown area has also been a career-spanning goal for Esplin, who became the city manager 41 years ago this month. He is set to retire in early February.

St. George City Manager Gary Esplin called the City View project a fulfullment of a long-held dream of rejuvenating the downtown area, St. George, Utah, Dec. 20, 2017 | Photo by Mori Kessler, St. George News

The City View project is one that has been “very near and dear to my heart,” Esplin said, adding the development “solidifies the future of our downtown.”

Cameron Gunter, CEO of PEG Development, said his company is excited to be a part of the city’s efforts to make the downtown a prime destination.

“It’s really bringing back to the downtown what the downtown was in the old days,” Gunter said, noting that suburban development throughout the years has drawn people away from once vibrant downtown areas.

“We like the fact we’re bringing it all back to the downtown,” he said.

The development is being built within the boundaries of a CDA, or community development area, created by the city of St. George in mid-2016. The area covers 40 acres in which St. George, the Washington County School District and Washington County Water Conservancy District have agreed to freeze the amount of property taxes at their current rate over a 15-year period.

Read more: City approves tax incentives for new development downtown

Tax increases above that base rate will be collected by a redevelopment agency – in this case, the city – and applied retroactively to developers or companies once they achieve certain benchmarks.

Money from the CDA will help cover the cost of the incoming 238-stall parking structure once it’s built, Pike said.

The parking structure, which will be underground, will be built first along with the mixed-use apartment complex on Tabernacle Street, Gunter said. The area is slated to be completed by late fall/early winter 2018 with work on the other mixed-used building and hotel starting soon after.

A rendering of the layout of the City View project being built in the heart of downtown St. George. The rending was featured on a standee during the groundbreaking of the project, St. George, Utah, Dec. 20, 2017 | Photo by Mori Kessler, St. George News

Email: [email protected]

Twitter: @MoriKessler

Copyright St. George News, SaintGeorgeUtah.com LLC, 2017, all rights reserved.


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  • and December 22, 2017 at 8:35 pm

    Hang on everyone! St. George is not the sleepy, quiet town we all loved. The people in charge have embraced the Big City mindset and are moving full speed ahead to fulfill that goal. More people, more traffic, more crime, more taxes, and more regulations! The Californication of St. George is moving ahead!

  • aaron December 22, 2017 at 10:07 pm

    Can anyone say ( agenda 21) aka ( agenda 30 )

    • Rob83 December 26, 2017 at 7:08 am

      Aaron, if that were the case, then we already have two Walmarts…so, you know ;-)..

  • aaron December 22, 2017 at 10:07 pm

    From the United Nations

    • Rob83 December 26, 2017 at 7:10 am

      There is no way to prevent this future Aaron, just make the best of it. You can only control your outcome in it.

  • Connor December 23, 2017 at 12:17 am

    Or get the homeless of the streets?

    • Rob83 December 26, 2017 at 7:12 am

      Connor, they just built a new homeless shelter that is a huge upgrade to what it used to be. I have heard they have a waiting list, which is really sad and wish there was more that could be done for the homeless.

  • Connor December 23, 2017 at 12:18 am


  • utahdiablo December 23, 2017 at 9:45 am

    This is the kinda crap the city can pull off when you don;t go to the meetings to voice your concern, they are all being paid off by the developers….and just another reason to build the lake Powell Pipeline, which your going to pay for in huge tax and water bill increases….enjoy southern California, you asked for it

  • mesaman December 23, 2017 at 8:30 pm

    The city manager, direct from the city chambers to the rest home.

  • Rob83 December 26, 2017 at 7:05 am

    Wow everyone, thanks for a bunch of negative comments. Esplin is doing a great job, in my opinion. This town is impressive as it has grown over the years and it is nice to see even more consideration is being put into it, so thank you Gary Esplin and everyone involved in making a better city for us.

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